Tony Seiniger (1939-2026)

Legendary poster designer and art director Tony Seiniger has died. Seiniger was involved in over 2,500 campaigns, including some of the most iconic movie posters of all time. He told NPR in 2003 what makes a poster great:

First off, it should be different. It should be something nobody has seen before—that'll get it attention. You have to be able to read it at about 35 or 40 miles per hour and digest it in three seconds. That's the challenge, to try get an hour-and-a-half or two hours of entertainment down into a simple graphic that you can read in three seconds.